If you’ve spent any time on Facebook or seen any ads on Facebook in the past year, there’s a good chance you’ve noticed the Facebook Ads Manager tool. But the question of how to use it remains: Should you use it or not? How do you know if it’ll benefit your business and how should you go about using it? This guide will help clear up some of these questions and give you all the tools needed to get the most out of your Facebook Ads Manager.
The Basics of Facebook Ads Manager
The Facebook Ads Manager is an easy-to-use tool that allows you to create and manage your ads. With this tool, you can set up new ads, edit existing ones and track their performance. The first step to using this manager is downloading it on your desktop computer. Once it’s downloaded, you can log in by clicking Log In at the top right corner of the screen. Next, select the option for Create new ad campaign. This will bring you to a page where you can name your campaign and add a short description about what it will entail.
You’ll then be taken through a series of steps to build out your ad campaign. One of these screens will ask you to choose the audience for your ads. When entering demographics or location, make sure they’re specific so you’re targeting people who are most likely to buy from your business. One way to do this is by specifying different interests such as Health & Beauty or Sports. Be as detailed as possible when inputting keywords so that Facebook knows which interests you want included in your targeting options.
After filling out all the information needed, scroll down to Save and Finish Setting Up Your Ad Campaign and click Save and Finish Setting Up Your Ad Campaign again – don’t miss this final step! After going through these simple steps, you should have a fully functioning ad campaign ready for review and execution.
Creating an Ad
Once you’ve set up your campaign, it’s time to start creating ads. The first thing you’ll need to do is decide what type of ad will work best for you.
-Photo Ad:
These are great for products that sell well and have a lot of people who like them on Facebook.
-Link Ad: This is an ad that will send people to another webpage where they can buy whatever product or service you’re selling.
-Sponsored Story Ad:
This is an ad that will appear in the newsfeeds of people who like your page (or have liked your page in the past). It’s especially effective if you’re trying to reach a specific group of people with a specific message.
-Sidebar Ad:
Sidebar ads are available to everyone and don’t cost anything extra but aren’t guaranteed placement on someone’s profile.
-Page Post Engagement Ad:
If you want more engagement on one of your posts, this might be the right type of ad for you. When someone likes or shares one of your posts as part of this promotion, their friends will see that content in their feeds.
Managing Your Ads
Selecting a Target Audience Once you’ve selected your campaign objective, you’ll be taken to the targeting section. This is where you’ll choose who will see your ads and what they will see. There are four options for targeting: People who live in, People who visit your website, People interested in and People related to. The first two are fairly self-explanatory. However, if you’re trying to reach people interested in a certain topic or company, head to the third option.
Lastly, if you have a more specific target audience that doesn’t fall into any of those categories, use the fourth option. Now it’s time to enter some information about your target audience. It’s best to keep this as narrow as possible so that only people who match what you want to promote will see your ad. For example, if you sell running shoes, then don’t include people who like running in your demographics since most people would fit this category (even if they don’t like running). Instead, specify people ages 18-24 who live near me.
As always, give yourself plenty of time and space when entering data so make sure not to rush through this step! To finish setting up your advertising objectives and targeting preferences, click on Create Campaign at the bottom right corner of the screen.
Tracking Your Results
The first thing you’ll want to do is set up your conversion event on your website. This will allow you to track how many people buy your product, sign up for a trial or fill out a contact form after seeing an ad. You can set up different conversion events for different goals. Once you’re finished setting up your conversion event, head over to the Creatives tab and upload a picture that will show on your ad. Then, under Budget & Schedule, enter how much money you want to spend per day and when you want to spend it by selecting from any number of options such as daily, weekly or monthly. You can also select an end date if needed.
If this is your first time using Facebook Ads Manager, you should create a campaign name. If not, click Continue with an existing campaign. Next, enter in the title of your ad and then include copy that describes what you’re selling (remember: always use the power words!).
Be sure to include benefits and features. Under Audience, select the demographics of your ideal customer (e.g., age range, location). Select which type of phone they use so you can reach them on their preferred device (e.g., iPhone vs Android).
The next step is creating ads within this campaign by clicking Create Ad in the upper right corner.
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Tips and Tricks for Using Facebook Ads Manager
Facebook’s ad manager is a great way to get started with advertising on Facebook. It’s also a great tool for managing your ads across multiple ad accounts. Here are some helpful tips and tricks you can use to make sure you’re getting the most out of it:
– To launch a campaign, first set up your targeting and budget with these three simple steps. Once you’ve done that, all you need to do is choose your campaign objective (Facebook offers seven different types), write your ad copy. And decide how much money you want to spend in total over how many days.
– Use conversion tracking so that when someone clicks on one of your ads and completes an action, such as signing up for a free trial or buying something, Facebook will automatically track that conversion. – Choose whether you want to run your ads in news feed, right column, sponsored stories, mobile app installs, or right column mobile app installs. Keep in mind that placement may depend on the target audience for your campaign.
For example if you’re advertising to parents then facebookadsmanager would recommend using sponsored stories instead of news feed because people typically don’t have kids browsing their newsfeeds at work or when they go out at night.
– You can save time by uploading a CSV file of contacts from your email provider or spreadsheet program like Excel directly into Facebook Ads Manager and then assigning them as audiences to customize campaigns based off past actions.
